Snap Outdoor is a distributor of mountaineering equipment. Its retail brand, 8a, is the CEE market leader in the sale of apparel, footwear and accessories for active tourism and mountain sports such as climbing and ski touring.

Snap Outdoor operates in a highly promising market niche whose attractiveness is driven by the growing preference for a healthy lifestyle, the increasing popularity of outdoor activities (including mountain sports) and the rising disposable income of consumers in Central and Eastern Europe.